I have spent years and years working for brands, well known brands and not so well known brands. Most of them are either still trading to this day and a majority of them have vanished off the face of this earth.Brands are a mysterious creator they tend to either work and do well, or do not. It doesn't matter how much money has been spent in order to make them work the general consumer has already made their minds up.In 1940/50 we saw the rise of two famous sports brands they still trade to this day, and in the 1960 we saw the rise of several popular surf brands. In the current world we live in its no doubt a competitive market when it comes to brands and the introduction of online shopping.Get-kit has been a trader of several leading brands in the past decade but its real success is in its establishment of its gkt sports and. When i started the business get kit, i wanted to focus on becoming an exclusive distributor of some of these brands within a certain segment of the areas they cover IE. Team wear. But it was obvious that it was a complex task knowing that there were thousands of outher distributors wanting to do the same thing. I also had issues with lack of stock supply and run time waiting for the stock to arrive.
With that in mind the gkt (abbreviated for get-kit) was born. Having contacts off shore and local i managed to start producing sports apparel for local sporting clubs that were both after a good price and deliver on time. We could also implement a custom approach that wasn't heard of from the other majors. We have managed to fit out and introduce our gkt brand to many clubs in Victoria and plan to sell interstate and overseas. There is a real satisfaction knowing there is someone out there wearing a product your designed and made.
In saying that and with a blink of an eye the gkt brand is 5 years old this year. We should understand that a brand starts from nothing and gkt is no different. From its humble beginnings in Coburg in 2013 it is still beating and is made me and my business proud of what it has achieved.
Any final thank you to the loyal supporters of the brand who to this day continue to wear it.
GKT get into it